Why Trustpilot matters to NSW businesses
Google reviews dominate for shopfronts and local services, but many NSW companies sell beyond their suburb — online stores shipping nationally, brokers and lenders, software providers, removalists and travel businesses. Their buyers often never visit a Google Maps listing; they search the brand name and land on Trustpilot.
That makes a handful of unfair reviews unusually visible. A Trustpilot profile frequently ranks on page one for a brand search, sometimes directly beneath the company’s own website.
Common situations we see from NSW
The patterns that come up most often for businesses across Sydney, the Central Coast, Newcastle, Wollongong and regional NSW include:
- Reviews from people with no order, booking or account on record
- A customer of a different business with a similar name posting on the wrong profile
- Complaints that name individual staff members or include phone numbers
- A run of one-star reviews soon after a public dispute or social media post
- Former employees posing as customers
Trustpilot reports and NSW consumer complaints are separate
A customer might complain on Trustpilot and also lodge a complaint with NSW Fair Trading. These are entirely separate processes. Resolving a Fair Trading matter doesn’t remove the review, and Trustpilot won’t remove a genuine review because a complaint was resolved — though the customer may choose to update it.
If a review alleges something that could be defamatory, that’s a legal question for an Australian lawyer. We’re not a law firm; our work is assessing and reporting reviews under Trustpilot’s own rules.
Where we help across NSW
Evelon Digital is based in Sydney and works with businesses throughout New South Wales by phone, email and WhatsApp. Most Trustpilot cases are handled entirely online, so regional businesses receive the same process as metro ones.
How it works
- Send your enquiry — the review link is optional at first.
- We assess the review against Trustpilot’s guidelines and give you an honest answer.
- If it’s worth pursuing, we quote for your situation. Nothing starts until you approve.
- We prepare and lodge the report through Trustpilot’s own process and keep you updated.
There is no upfront removal payment. Trustpilot makes the final decision on every review.
Related Trustpilot help
Questions about Trustpilot reviews in New South Wales
Do I need to be in Sydney to work with you?
Can NSW Fair Trading remove a Trustpilot review?
Is there a fee if Trustpilot keeps the review?
Evelon Digital is independent and not affiliated with Trustpilot.