How to remove, report or delete a Trustpilot review

Who can remove a Trustpilot review?

There are only three ways a review leaves Trustpilot:

• The reviewer deletes it from their own account.
• Trustpilot removes it after a report, or through its own detection, because it breaks the guidelines.
• The reviewer cannot back up a genuine experience when Trustpilot asks them to.

A business cannot delete reviews itself, and paying or pressuring a reviewer to remove one can breach Trustpilot’s rules.

How to delete a Trustpilot review you wrote

1. Log in to your Trustpilot account.
2. Open your profile and find the review under your reviews.
3. Choose the option to delete it (or edit it, if you only want to change what you said).

If you’ve resolved an issue with a business, editing your review to reflect that is often fairer than deleting it.

How a business reports a Trustpilot review

1. Claim your business profile and log in to Trustpilot Business.
2. Go to your service reviews and find the review.
3. Choose the report or flag option and select the reason that genuinely applies.
4. Add clear supporting detail — for example, that you have no record of the reviewer as a customer.
5. Submit and wait for Trustpilot’s decision.

The exact menu labels change from time to time, but the reasons below stay broadly the same.

Reasons Trustpilot accepts for reporting

• Not based on a genuine experience — the reviewer never bought from or used the business, or is describing a different company.
• Harmful or illegal — threats, hate speech, discriminatory language or content that may be unlawful.
• Personal information — names, phone numbers, addresses or other private details.
• Advertising or promotional — reviews used to promote another business or link to it.

Picking the right reason matters more than anything else. A review from a non-customer reported as “harmful” is likely to be kept, while the same review reported as “not based on a genuine experience”, with supporting records, stands a fair chance.

Fake reviews versus negative reviews

If you’re a consumer wondering whether Trustpilot reviews you’re reading are genuine, Trustpilot publishes information about how it detects fake reviews, and you can report any review you believe is fake. This guide focuses on businesses.

For a business, the key distinction is simple: a fake review comes from someone with no genuine experience, while a negative review comes from a real customer who was unhappy. Fake reviews can be reported; negative ones generally can’t. Before reporting, check your records — a reviewer using a nickname may still be a real customer.

What Trustpilot will not remove

Trustpilot keeps genuine reviews, including harsh ones. A one-star rating from a real customer, a complaint about price or service you disagree with, or a review that hurts sales is not a ground for removal. In those cases, a calm, factual public reply and inviting more of your real customers to review you will do more good.

If your report is declined

Look again at the reason you selected and the detail you gave. If there is a stronger ground or new evidence — such as order records or proof the reviewer is a competitor — a fresh report may be justified. Avoid repeatedly reporting a genuine review; it rarely helps.

Frequently asked questions

Evelon Digital is independent and not affiliated with Trustpilot. This guide is general information, not legal advice.